Wilson Shift Tennis Racket

Team

Photographer — Tyler Ashlock
1st Assist/DIT — Cameron Smith
2nd Assistant — Cameron Briggs
DIT — Sean Rawls
1st AC — Jesse Tobler
Creative Director — Jonah Nolde
Motion Graphics — Albert Lozano Mur
Producers — Karina Lomelin Ripper, Wendy Bryant-Giles, Stephenie Bitz-Martell
Wardrobe Stylist — Kim Miller
H/MU — Jessie Powers
Set Designer — Wes Shinn
Talent — Hugo Ciarrocchi
Camera Op — Daniel Hurst
Editor — Evan Engstrom

Overview

The Shift is Wilson’s latest tennis racket innovation. Providing integrated stills and motion for this product launch, we collaborated with the Wilson Racquet group to capture imagery and environment that reflected this “shift” in thinking, in product, in the sport. See our photos along with more info on this racket in Forbes' recent interview with the Wilson team.