Nike—Ekiden

Team

As we photographed Nike’s Ekiden running shoe, one design element that truly stood out was the flame graphic pattern adorning each silhouette. This powerful detail symbolizes the fiery passion and determination that drives every racer, reflecting the inner strength athletes tap into during the most demanding relay races. The flame also pays homage to the torches used in the early Ekiden competitions, particularly during the night legs, where runners would carry the flame through the darkness.

It’s a visual reminder of the history and tradition behind the race, as well as the collective spirit of perseverance.

Client - Nike Running
Tyler Ashlock - Photographer/DP
Ella Franklin Thorup - Creative Producer
Montserrat Cota - APLA Women’s Designer
Ed Kersh - Senior Designer
Rafael Paes - Senior Director, Brand Creative
Ayesha Khan - Director, Brand Creative Direction Women
Tisa Kraynik - Lead, Brand Creative Design
Gino Woo - Lead, Brand Creative Art Direction APLA
Todd Templeman - Product Stylist
Cameron Briggs- 1st Assistant/DIT
Cameron Smith - 1st Assistant/DIT
Sam Ortega - DIT
Wendy Bryant - Sr. Producer
Kyle Pero- Post Producer
Jolene Taschner - On-Set Retoucher