Nike — Pegasus 41

Team

Client - Nike Running
Photographer/DP - Tyler Ashlock
Producer - Wendy Bryant-Giles
DIT/Camera 2 - Cameron Smith
Camera Assist - Sam Ortega
1st Assistant - Cameron Briggs
Editor - Evan Schafer
Retoucher - Jolene Taschner
Product Stylist - Todd Templeman

Overview

Launch video for Nike’s Pegasus 41 running shoe, focused on preserving runner’s energy through more efficient footwear.

Using a handheld tesla coil, we zapped the shoes, singed some laces, and made this campaign video using completely practical effects in camera. No CG/VFX required.