The making of AIR JORDAN XX8 imagery

20 Feb 13

The fruits of our labor have been released! Check out the latest and greatest basketball shoe from Brand Jordan, the AIR JORDAN XX8.

These shoes have a ridiculous amount of built-in technology — good luck to any opponent trying to guard you on the hardwood. Apparently the XX8 has more technological advances than any AIR JORDAN to date, including being infused with Michael Jordan’s DNA (according to Brand Jordan).

In any case, this shoe is super light and boasts the Jordan Flight Plate technology to help you run faster and fly higher. To illustrate this point, the creative team from Brand Jordan wanted us to help this shoe take flight. How so?

Well, with wings!

Marcus got a chance to “hold” Kaida. As you can see, her talons are too sharp to hold without protection

Thanks to the team at Brand Jordan and the crew from the Cascades Raptor Center for helping such a cool project come together. We’re so proud to see this creative live!