In Defiance of Winter
Coming off of an abnormally cold front in Portland, Oregon, it seems appropriate to highlight a recent project for the Brand Jordan Hyperply Jacket. Gracing the main pages of Jumpman23 is a jacket meant to brave the elements in style, a project done in collaboration with Brand Jordan and AKQA. A day shooting with this team is always a pleasure, but the challenge was in the custom set build achieved in less than 24 hours. This included a geometric form created locally from welded steel, then accessorized with fluorescent tubing to create the final “diamond cage”. Once this was accomplished, the next step was draping and suspending the product in mid air to create what you see on screen. All in a day’s work.
You can find the product here.