20/2 BTS: the Art of Riding a Horse
Pommel horse to be exact. It was a 20/2 idea derived from capturing a sense of space. A definitive area that could be literally filled with sport. While the location scouting took us on a journey that ended up at a boxing gym, an “old school boxing gym” as characterized by the owners Grand Avenue Boxing, the sport selected was not the obvious choice. Gymnastics, but more specifically the pommel horse, seemed to actively illustrate that sense of space we wanted to communicate. An exercise that leans on technique over muscle – an idea that resonates.