Adidas supernova, adistar, and adizero
April 3, 2012 | 1 comment
The campaign’s motto: “Run Yourself Better” definitely applied to this shoot because for about a week, Marcus and Sean were on location shooting photos everywhere of runners Brett Gotcher and Brie Felnagle! Gotcher, a Stanford track and field athlete, and Felnagle, a North Carolina track and field athlete, were great sports (pun) and it looked like everyone had a blast in the beautiful weather!
The shoot consisted of multiple locations; tracks, fields, sidewalks, balconies, waterfronts, and roads, as well as there being multiple lighting situations! And what would an Adidas shoot be without us getting some amazing shoe shots*? The supernova shoe, the adistar shoe, and adizero shoe were shot on location against buildings, or on carpet, or in the case of the adizero, in studio.
We were lucky enough to work with Scott Petersen from Fiction for the weeklong shoot, and the entire campaign really came through with some beautiful images as well as a rockin’ behind the scenes video. Be sure to check out both!